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A MHP DESIGN STUDIO / PRODUCTION
PRINT No. 003 — 2026
BEFORE
COMMAND+Z
THERE WAS AN X-ACTO KNIFE.
DESIGN WAS NEVER
MEANT TO BE TIDY.
CUT.
PASTE.
REPEAT.
THERE IS NO UNDO BUTTON
ON A PMT CAMERA.
A SHORT FILM ABOUT
MAKING THINGS.
MAKE
YOUR
MARK.
MHP / DESIGN STUDIO / PRESENTS
MHPPOOLE
DESIGN STUDIO
INDEPENDENT / 001
The workIllustrationRésuméThe studio
Black-and-white portrait of Heath Poole, facing slightly to the side

An independent creative practice / A portrait in ink
Art direction • Design • Illustration • Other trouble

HEATHPOOLE

01 / THE OPENING CREDITS
Scroll to enter the rabbit hole.

↘
ACT 02 / THE INTERRUPTION / NOT A RESUME

ENOUGH
ABOUT
ME.

I could tell you how long I've been doing this. Or I could show you what happens when craft, curiosity, and a few unreasonable ideas collide.

Show me the work ↗
ACT 03 / SELECTED EVIDENCE

THE
WORK.

Advertising. Museums. Machines. Merchandise. A few detours. Thirty years of art direction don't fit into six neat squares. This is just the first cut.

PRINTER'S NOTE: Chennault and Dark Star open into case studies using actual project material; Dark Star now includes ten additional exploratory studies. Nightriders now opens into a curated research-and-design case study. Huey P. Long now opens into a curated concept study built around an existing working HTML prototype; proposed mural and merchandise are unproduced concepts. Progressive Bank now features two original 15-second broadcast commercials with a dedicated art direction case study.SCENE 03 / PRINT 004B
ACT 03.5 / ART WITHOUT A BRIEF

DRAW.
DIRECT.
DISRUPT.

Surreal aliens. Beautifully bad ideas. Strange characters. Bright trouble. Dark worlds. Illustration, digital art and AI-assisted image-making—all in one unruly studio.

ENTER THE ILLUSTRATION LAB ↗DESIGNED / DIRECTED / MADE IN THE PRESENT TENSE
ACT 04 / NOW WE GET STRANGE

PICK A
DOOR.

Not every good idea fits in a box. That's why we made four doors.

ACT 05 / THE MAN BEHIND THE MECHANICALA SHORT BIOGRAPHICAL INTERRUPTION

BEFORE
COMMAND+Z
THERE WAS
AN X-ACTO.

Portrait of Heath Poole in black and white
PAPER.
INK.
PIXELS.

I art-direct ideas across design, illustration, digital visual development, and AI-assisted experimentation. Sometimes it begins with ink, sometimes a screen, sometimes a strange thought that will not let go. I use what the idea needs—and I keep making new things.

The tools keep changing. That’s fine with me. I care about the idea, the composition, and what the finished work makes somebody feel.

“Crafted.
Not crafty.”

THE PRINCIPLE / MADE BY HAND. DIRECTED BY DESIGN. DRIVEN BY CURIOSITY.

MHPoole Design Studio / Louisiana / Everywhere ideas happen.
THE END / OR MAYBE THE BEGINNING

LET'S
MAKE A
SCENE.

Got something interesting? Let's make something worth remembering.